This e-book/application is the ultimate checklist of marketing system considerations for marketing executives. This includes invaluable instructions on auditing your critical customer waterfall, as well as a comprehensive list of 100 questions to ask, understand, and act on with regards to your marketing system, tangent support groups, customer waterfall, marketing team, and marketing direction. Whether you are a new marketing executive or a marketing executive new to a marketing division management position, this book gives you the foundation for process and strategy needed to hit the ground running and exceed all expectations. Succinct, and to the point, this easy to read e-book will make you look like a thorough, strategic genius. Based on the book "Executive Playbook for Marketing Executives" by Brian D Hodges, double MBA and member of Mensa.